ACCA支持活动 | 中欧Global EMBA大师课

Many companies have invested heavily in developing artificial intelligence (AI) applications in the marketing field, including AI-enabled chatbots and personalised recommendation systems, AI-powered dynamic pricing, marketing automations, and ChatGPT-powered advertising, content marketing and product design. With AI increasingly being deployed in marketing functions, however, it has also created fears and challenges for humans. Many questions remain for AI-driven marketing: What roles do marketers play in AI applications? How do consumers respond to AI applications when they interact with AI machines? How should marketers collaborate with AI?

During this event, CEIBS Professor of Marketing Wang Qi will review some recent developments in AI from the field of marketing, including ChatGPT-powered marketing. Prof. Wang will also examine recent research findings regarding:

1. The benefits/challenges of AI applications in marketing

2. The relationship between humans and AI and the future of AI in marketing

Event details

Date: May 23, 2023
Time: 19:00-20:50
Venue: Four Seasons Hotel Shenzhen, 138 Fuhua No. 3 Road, Futian District, Shenzhen (深圳四季酒店，深圳市福田区福华三路138号)
Language: English

Agenda

6:15pm-7:00pm 

Registration & networking

7:00pm-7:15pm 

Introduction to the CEIBS Global EMBA programme by Alex Chen, Recruiting Manager

7:15pm-8:05pm 

Lecture on From Chatbots to ChatGPT: How AI and Humans are Reshaping Marketing by Prof. Wang Qi

8:05pm-8:50pm 

Panel discussion with Global EMBA alumni

8:50pm-onward 

Networking

Speakers